HPP is our internal protocol that regulate the development process of a new product.

The formula, before reaching the market are submitted to a careful and rigorous selection divided in four phases:

HPP
PHASE 1 – Conception and formulation of prototypes for specific applications: the request for special products comes from the needs of modern agriculture. The prototypes are studied and selected based on the chemical stability through stress-tests (high and low temperatures) which are carried out in laboratory.
PHASE 2 – Selection of the prototypes based on their agronomic effectiveness: agronomic trials are carried out in growth chamber (rapid screening), greenhouse and open fields in standard and abiotic stress conditions (heat, drought and salt stress).
PHASE 3 – Chemical and biological characterization of the most stable and effective formula: the identification of the active molecules and of the modes of action of the product is carried-out through studies of biochemistry, genomic and metabolomic in collaboration with international scientific partners.
PHASE 4 – Extensive agronomic validation: several effectiveness trials are carried out on different crops and in various cultivation areas. These tests are executed in collaboration with officially recognized experimental centers, leading technicians in the sector.

EBIC
LANDEN Group is among the founding members of Ebic (European Biostimulants Industry Council) which groups companies in the biostimulants sector.